FORMULASI STRATEGI PADA PT. BANK PEMBANGUNAN DAERAH KALTENG CABANG MUARA TEWEH

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Rae Sitha SE, MM

Abstract

This study aims to determine what factors are the main strengths and weaknesses of PT. Regional
Development Bank of Muara Teweh. To find out what factors are the opportunities and weakness
of PT. Central Kalimantan Regional Development Bank Muara Teweh Branch, Knowing what
strategies are right to be implemented at PT. Central Kalimantan Regional Development Bank
Muara Teweh Branch. The research method used in writing this thesis is a descriptive method with
a field survey approach. Descriptive method is a method that discusses problems by describing
characteristics, describing and interpreting them as a conclusion. The purpose of the field survey
approach is to obtain facts from the symptoms that exist and look for information relevant to the
purpose of the study. From the sum of the TAS (Total Attractiveness Score) on the QSPM matrix,
the product innovation strategy is higher than the market penetration and increasing the number of
customers, therefore a feasible strategy is to innovate the product, improve service, add or recruit
employees or experts in support product development. Market penetration and product
improvement strategies must also be considered in order to be able to compete with competitors.
The results of this study are expected to provide alternative considerations and strategy
formulations within the company, which are in accordance with the model or process management
strategy to obtain business opportunities

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