PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN DI KLUB BETANG FUTSAL MUARA TEWEH

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Dr. TAJERI

Abstract

This study aims to determine the effect of brand image, promotion, influence of brand image and promotion together on
consumer decisions at the Club. Futsal Betang Muara Teweh The method used in this research is to use a descriptive
research form with quantitative data analysis. The population in this study was the consumers of Club Futsal Muara
Teweh, amounting to 370 people with a sample of 79 people. The data collection techniques used were observation and
questionnaire techniques. Data Analysis Techniques were performed with multiple linear regression tests. The results of
the study concluded that there is an influence between brand image on consumer decisions at the Club Futsal Betang
Muara Teweh, so to improve consumer decisions the company must pay attention to brand image. There is an influence
between promotions on consumer decisions at the Club Futsal Betang Muara Teweh, so to improve consumer decisions
the company must pay attention to promotions run by the company. There is an influence between brand image and
promotion together on consumer decisions at the Club Futsal Betang Muara Teweh, so to improve consumer decisions
the company must pay attention to variables brand image and promotion.Further researchers suggested that the Club
Futsal Betang Muara Teweh always maintain the brand image company's in various ways including conducting
activities and social responsibility in the environment around the company and creating components that facilitate the
introduction of public targets to the company such as logos and slogans. Betang Futsal Club Muara Teweh while
maintaining the performance of the company and further improved the company's performance, especially in services to
consumers. Betang Futsal Club Muara Teweh expected to increase promotional activities

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